Call 07 3257 2226
Call 07 3257 2226Overcoming challenges posed by an out-dated Magento-based website.
The Brief
Titley Scientific is a leading provider of bat acoustic monitoring equipment, boasting a 40-year legacy in serving researchers worldwide from their headquarters in Brisbane, Australia. Despite their esteemed reputation, Titley Scientific faced challenges with their original Magento-based website, prompting them to seek Greenhat's expertise in finding a more efficient platform solution.
The project objectives included improving the website's administration and update capabilities, creating a visually appealing product catalogue, streamlining navigation, and facilitating seamless online purchasing. With customers spanning over 100 countries, regional catalogue controls were identified as a crucial aspect to ensure that users only saw relevant products based on their location. Additionally, implementing region-specific shipping options aimed to streamline logistics and enhance delivery efficiency.
The Solution
Greenhat undertook a comprehensive approach to revamp Titley Scientific's digital presence. The project began with migrating the website to a more user-friendly and scalable platform, ensuring smoother administration and update processes. A key focus was placed on enhancing the user experience by redesigning the product catalogue and optimising navigation for seamless browsing. Regional catalogue controls were implemented to tailor product offerings based on customers' locations, enhancing relevance and user engagement. Furthermore, region-specific shipping options were integrated to streamline logistics and improve delivery efficiency, catering to the diverse needs of Titley Scientific's global customer base.
MAIN TECHNOLOGIES USED
- JavaScript
- HTML
- PHP
- CSS
- WordPress
- WooCommerce
- Elementor
- Adobe Creative Cloud
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