BTribe Business Coaching E-commerce Website

In this case study, we explore the development of a fully custom-built e-commerce website for our client, BTribe Business Coaching. Our client sought a comprehensive digital solution to support their online business coaching product, requiring a multifaceted approach encompassing brand development, a front-end public website, a backend administration platform, a fully custom learning management system (LMS), a suite of integrations, and a broad range of specific functionalities tailored to their needs.

Project Challenges

1. Complex Custom Development: The client wanted a website that was much more than just a digital storefront. They required a fully integrated platform. This included a brand-new website front end, specific sales pages with effective funnels, a 52-week automated e-learning course, and an intricate Learning Management System (LMS).
2. E-commerce Integration: Developing an e-commerce platform that seamlessly integrates with the LMS and other components of the website was essential for smooth user experiences and transactions.
3. Backend Administration Platform: A bespoke backend system with custom user profiles and permissions was required for efficient management of the site and its users.
4. Reporting and Analytics: The client wanted a comprehensive dashboard for reporting and analytics to monitor business performance and user engagement.
5. API Integrations: Integrating various third-party services and APIs for extended functionality while ensuring system stability and security.
6. Secure, scalable Hosting: The client required a secure and scalable hosting solution that would cater for rapid business growth, as well as periodic traffic spikes during promotions.

Project Solutions

1. Custom Website Development: We leveraged the latest web technologies, developing a unique and responsive front-end website, ensuring an engaging user experience.
2. E-Learning Course and LMS: Our team crafted the delivery mechanisms for a 52-week e-learning course, supported by a custom-built learning management system (LMS), facilitating content management and user tracking.
3. Robust E-Commerce Platform: We integrated a secure and scalable e-commerce solution, allowing seamless purchasing experiences for users.
4. Advanced Backend Administration: A custom backend administration platform was developed, providing granular control over business data, user profiles and permissions.
5. Data-Driven Dashboard: We implemented a reporting dashboard, offering real-time analytics to track site performance and user activity.
6. Seamless API Integrations: We integrated a suite of external APIs, enhancing the site’s capabilities without compromising performance or security.
7. AWS Lightsail Instance: Our Cloud Services team implemented AWS Lightsail, providing a balance of performance and cost, backed by the security and reliability of AWS infrastructure. AWS Lightsail provided the clients with scalability as their business grew, as well as managed services such as databases and load balancers, simplifying complex configurations and management tasks. This combination of affordability, performance, security, scalability, and managed services made Lightsail the ideal option for the project objectives.

Project Results

1. Enhanced User Experience: The new website provided a smooth, intuitive user interface, significantly improving customer engagement and satisfaction.
2. Increased Sales and Conversion Rates: The tailor-made sales pages and funnels led to a noticeable increase in conversions and sales.
3. Efficient Course Delivery and Management: The custom LMS enabled effective delivery and management of the e-learning course, dramatically enhancing user engagement.
4. Streamlined Site Management: The backend administration platform simplified the management of the website, saving time and resources.
5. Informed Business Decisions: The reporting dashboard provided valuable insights, aiding in strategic decision-making.
6. Improved System Integration and Performance: The integration of APIs expanded the website’s functionality while maintaining high performance and security standards.

The BTribe business coaching e-commerce website project was a comprehensive undertaking that required innovative solutions to meet diverse client needs. Our approach combined web development, custom e-learning systems, cloud infrastructure design, and e-commerce integration; resulting in a user-friendly, and efficient online platform. This project demonstrated the breadth of Greenhat’s capabilities and ability to handle complex web development challenges and deliver high-quality, tailored digital solutions.

What BTribe had to say:

“We could not be happier with the outcome of our project. We knew from the outset this project was a complex undertaking. The Greenhat team was great to work with – delivering exactly what we wanted. We’ve had no outages and no significant issues. In the first 3-months over 5,000 people registered through our sales page to our 52-week e-course. And from there, it’s gone from strength to strength. We highly recommend Greenhat.”